Students' visit to "The Daily Prothom Alo"
For the requirement of the Sales Management course taught by Senior Lecturer Asif-Un-Nahar, students of the 11th term from the Department of Business Administration (Major in Marketing) visited "The Daily Prothom Alo" office on July 19, 2017 and interviewed Mr. A B M Jabed Sultan, Deputy Manager (Brand Communications) and his team members. The objective of this interview was to find out the responsibilities of the brand and sales manager, and how the marketing department of a newspaper firm focuses on the issues of marketing mix, sales and marketing strategy, branding campaign, CSR activities, online promotional activities and so on. They also met renowned novelist Mr. Anisul Hoque. Mr. Jabed appreciated our students for their challenging mindsets.