Events & Highlights
Interactive Marketing Workshop on Branding Bangladesh
The students from Department of Business Administration (Major in Marketing) arranged an Interactive Marketing Workshop on “Branding Bangladesh” as a requirement of the course “Integrated Marketing Communications” on March 22, 2018 from 2.30 pm to 4.50 pm. The theme of this event was to explore the national branding opportunities on tourism, RMG, food, IT, sports and entertainment sectors. The students organized an IMC (Integrated Marketing Communications) campaign for entrepreneurs, investors, future leaders and tourists. This workshop was participated by approximately 120 students who…
Students' visit to the office of "The Daily Prothom Alo"/ Student's experience with “The Daily Prothom Alo”
The students from the Department of Business Administration (Major in Marketing), Central Women's University, visited the office of "The Daily Prothom Alo" on March 25, 2018 and interviewed Mr. A B M Jabed Sultan, Deputy Manager (Brand Communications) and his team members as part of the requirement of the course “Services Marketing” taught by Asif-Un-Nahar, Assistant Professor (CWU). The objective of this visit was firstly, to find out the responsibilities of the brand and sales manager in performing his duties and secondly, to gather knowledge about the methods by which the marketing…
